Fruit packaging is essential in the fresh produce retail market. In the world of the fresh produce retail market, a which happens in such places as supermarkets, grocery stores, etc., you have multiple commodities in a sales competition with limited chance to gain an advantage over one another. A commodity such as fruit, where multiple growers and pickers all have nearly an equal type of product, anything that can give you an edge over the others can gain you valuable market share. What can set you apart is your concept. A fruit packaging concept is about packaging your fruit, while at the same time projecting a brand identity.

Fruit packaging by itself is a great way to set yourself apart from others in the fresh produce market. If you pick and process fruit as diverse as grapes, strawberries, tomatoes (yes, they are a fruit), or maybe some stone fruit such as apricots and peaches, you are not alone. So do many firms. What makes your fruit better than the other guys? Well, its packaged first of all, right?. It’s a well protected, fresh, unbruised piece of fruit. There is a significant portion of retail customer that will pay extra for that extra measure of protection that ensures them a good piece of fruit.

Now here is where is gets tricky. What sets you apart from the other firms that, like you, package their fruit? Well, you have to ensure that you have a better fruit packaging concept. And speaking of setting yourself apart from your competition, this is actually what sets Pacific Resource Group apart from their competition (other fruit packaging companies). Pacific Resource Group has graphic artists standing by to assist you in completing the concept portion of your fruit packaging. With a clear container that completely surrounds the fruit, you have the ability to protect and showcase the fruit (showing how nice and fresh it is), while at the same time having the opportunity to catch the consumers eye with more by conveying some kind of brand image.

Pacific Resource Group can help your fruit picking and processing company in so many different ways in regards to fruit packaging. They can set you up with a packaging for your fruit that is perfect for your specific fruit need. Pacific Resource Group has unlimited capacity to provide for you any dimension of container for whatever you grow/pick/process. From bushels of apples that you want to put in a clamshell, 4 to a package, to bunches of grapes that you want to pack in a deli style container, ½ pound to a container. Even sliced pineapple, shipped to the supermarket in refrigerated trucks full of them, in cases of 8” WavWare, Pacific Resource Group can help you. Then as an added plus, they can also help you to develop the fruit packaging concept that can drive you over the top into new found market share over your fruit competition!